SEA (Search Engine Advertising), the Buy email list advertising activity that is carried out through the actions offered by search engines. Direct advertising promotion in search engines is priced with the PPC (pay per click) and its objective is to get quality traffic to a Buy email list website. Indirect promotion, on the other hand, is charged with CPM (cost per thousand impressions) and seeks contextual ads with which to generate branding and awareness, that is, to promote and Buy email list the brand and the product. SEM (Search Engine Marketing): it is closely related to the previous one, since it is the practice of pure marketing in search engines. It tries to capture potential buyers, promote Buy email list products, bring a brand to market... These are the results that usually appear in search engines as an Buy email list.